Client Overview
TSA Cleaning Services is a professional cleaning company offering residential, commercial, and specialized cleaning across Sydney, Australia and Auckland, New Zealand. The brand began with a clear vision to combine premium service quality with strong digital presence. Icon Global Digital was chosen to bring this vision to life from scratch, developing two full-scale websites, branding, and content strategies that positioned TSA as a trusted name in both markets.
The Challenge
The brand had no existing online presence or unified identity across two regionsNeeded separate websites for Sydney and New Zealand that felt cohesive but regionally localizedNo tools for customers to request quotes or see service areas clearlyLack of content, branding, and SEO structure to compete with established cleaning companiesNeeded strong mobile responsiveness to reach customers on the go
Our Solution
- Developed two tailored websites one for Australia and one for New Zealand under a unified TSA Cleaning brand identity
- Designed a clean, modern UI/UX reflecting reliability and trust with intuitive navigation for residential and commercial clients
- Implemented region-specific SEO strategies targeting Sydney suburbs and Auckland regions for maximum local reach
- Integrated free quote forms, Google Maps service area displays, and easy contact flows to increase conversions
- Crafted SEO-optimized copy and blogs to support organic ranking and educate customers on services
- Set up Google Business profiles for both countries, ensuring high visibility across search and maps
- Enhanced performance, page speed, and mobile optimization for superior user experience
Results & Impact
Client Testimonial
We wanted a brand that felt local but looked global and Icon Global Digital nailed it. They handled everything from branding to SEO for both countries, and the results have been amazing. We’re now getting consistent leads from Sydney and Auckland every week.
Services Provided
- Website Design & Development (Australia & New Zealand)
- Branding & Logo Design
- SEO & Google Business Optimisation
- Custom Quote Form & Map Integration
- Copywriting & Blog Content Strategy
- Social Media & Local Marketing Support
- Performance & Mobile Optimisation
Call to Action
Want to build a brand that grows across borders? Let’s launch your next success story together.
