TipTop Collection

Built a powerful social media presence for a rising fashion brand through creative content strategy

Client Overview

TipTop Collection is a Sri Lankan-based fashion and apparel brand offering trendy, high-quality clothing for everyday wear. Despite having a loyal local customer base, their online presence lacked the creative edge and consistency needed to attract younger audiences. They partnered with Icon Global Digital to establish a strong brand voice on social media and elevate engagement across Facebook and TikTok.

The Challenge

Inconsistent and unbranded content that didn’t reflect the quality of the productsLow engagement rates despite good follower numbersNo strategy behind TikTok or Facebook posts content lacked storytelling or visual cohesionMissed opportunities to showcase products through trending short-form video formatsLimited understanding of what type of content converted viewers into customers

Our Solution

Developed a cohesive social media strategy focused on storytelling, trending sounds, and audience psychology
Produced high-quality TikTok videos highlighting product styling, behind-the-scenes moments, and influencer-inspired trends
Revamped Facebook visuals with brand-aligned colors, typography, and seasonal themes
Designed promotional campaigns and short-form videos showcasing new collections and special offers
Introduced a structured content calendar with post types optimized for engagement and conversions
Analyzed performance metrics weekly to refine creative direction and boost viral potential

Results & Impact

4XOverall Engagement Growth

+320%TikTok Audience Growth

+5XVideo Reach Increase

+65%Brand Recall & Recognition

Client Testimonial

Before working with Icon Global, our social media was just random posts. Now, every video and image tells our story. We’ve gained thousands of followers and genuine engagement our customers actually connect with our content. The team brought our brand to life online.
— Marketing Team, TipTop Collection