Abi Villas

Revamped a luxury villa brand into a high-performing digital experience for global travellers

Client Overview

Abi Villas is a boutique villa rental and resort management brand offering exclusive stays across Sri Lanka’s coastal and highland regions. Although their villas were known for elegance and hospitality, their old website didn’t live up to the same luxury standard. With slow load times, outdated visuals, and poor mobile usability, the platform failed to capture the attention of international guests seeking premium holiday experiences.

The Challenge

Outdated and cluttered website design that didn’t reflect the brand’s luxury appealSlow page speeds and technical issues that affected search ranking and user trustLack of mobile responsiveness, causing high bounce rates among mobile visitorsNo streamlined booking process or clear calls-to-action for inquiriesWeak SEO performance and limited global visibility in travel searches

Our Solution

Crafted a modern, luxury-inspired UI/UX featuring immersive imagery, elegant typography, and intuitive navigation
Developed a fully responsive website optimised for mobile and tablet viewing across international markets
Integrated custom booking and inquiry forms for seamless reservation management
Implemented comprehensive SEO strategy targeting global travel and Sri Lankan tourism keywords
Enhanced content with compelling storytelling, local experiences, and high-converting copywriting
Optimised website speed through CDN integration, lightweight assets, and clean code architecture

Results & Impact

2.5XHigher Booking Inquiries

4XImproved Page Speed

+58%Mobile Engagement Growth

+42%International Visibility

Client Testimonial

Our villas finally have the online presence they deserve. The new website is elegant, fast, and effortless to use. Guests now book directly through the site, and our inquiries from international travellers have grown noticeably. Icon Global Digital exceeded our expectations in every way.
— Management Team, Abi Villas