Lanka Vehicles

How we helped a Sri Lankan automotive marketplace triple its leads with a modern, mobile-first platform

About the Client and Project

Lanka Vehicles is a rapidly growing vehicle marketplace based in Sri Lanka, connecting hundreds of car dealers and private sellers with thousands of daily buyers. While their offline reputation was strong, their old digital platform lagged behind slow, outdated, and unable to compete in a mobile-first era. They reached out to Icon Global Digital in Sydney to rebuild their system into a modern, high-performing digital experience built to global standards.

Industry

Automotive

Business Model

Startup

Location

Sri Lanka

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Branding Guidelines

The Challenge

Dealers struggled with slow and complex listing uploads that took valuable timeBuyers couldn’t easily find vehicles due to weak filtering and outdated search functionalityThe website performed poorly on mobile, where most Sri Lankan users browseLow conversion rates and high bounce rates meant lost sales opportunitiesLimited SEO visibility prevented the brand from ranking for high-intent automotive keywords

What Makes Our Process Different

We streamline the entire process, delivering a professional, accessible solution that's ready to attract and convert from day one.

Explore Our Services

Custom Website & CMS Development

Dealer Dashboard Engineering

UI/UX Design for Automotive Marketplaces

Technical SEO & Structured Data Setup

Mobile-First Performance Optimisation

Conversion Rate Optimisation (CRO)

Ongoing Support & Maintenance

Project Goals

Enhance Buyer and Dealer Experience

Build a seamless, mobile-first journey that makes searching and listing vehicles effortless.

Increase Qualified Leads

Boost the number and quality of direct inquiries from serious car buyers.

Automate Dealer Operations

Streamline inventory management and upload processes with a smart, user-friendly dealer dashboard.

Improve Search Visibility

Implement technical SEO and structured data to attract more organic traffic and build long-term brand authority.

Our Strategy

Our Solution

Solution Phase 1

Developed a high-performance CMS tailored to handle large inventories and image-heavy vehicle listings

Solution Phase 2

Built smart filters and intuitive search logic allowing users to find cars by brand, model, price, or location within seconds

Solution Phase 3

Designed a sleek, mobile-first interface optimised for Sri Lankan users who browse primarily via smartphones

Solution Phase 4

Engineered powerful dealer dashboards with live stock control, analytics, and automated listing tools

Solution Phase 5

Implemented advanced SEO and schema markup to dominate search results for key terms like 'used cars in Sri Lanka' and 'car dealers near me'

Solution Phase 6

Deployed scalable hosting and caching systems to maintain speed and uptime as the platform grew

Core Technologies & Services

We select the best tools for the job, focusing on modern, scalable, and secure technologies to build solutions that perform and last.

web development

mobile app

ui ux

Results & Impact

The new platform delivered significant improvements in user engagement and operational efficiency, setting a new benchmark in the industry.

More Vehicle Leads

Faster Listing Uploads

Buyer Inquiries

Mobile Engagement

“Working with Icon Global Digital completely transformed how we operate. The new platform made life easier for our dealers and buyers alike. We’ve seen a huge jump in daily leads and engagement and our brand now feels modern, trusted, and ready to scale globally.”