Grow Accounting Services

Revamped a professional accounting firm’s online presence to drive trust and client conversions

About the Client and Project

Grow Accounting Services is a professional Australian accounting and advisory firm providing tax, bookkeeping, and financial solutions for individuals, small businesses, and corporate clients. While their expertise was unmatched, their previous website failed to reflect that credibility. It lacked mobile responsiveness, clear service explanations, and digital tools that could convert visitors into clients. Icon Global Digital stepped in to rebuild their online identity from the ground up designed to build trust, increase inquiries, and support their nationwide growth.

Industry

Accounting

Business Model

Startup

Location

Sri Lanka

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The Challenge

Outdated and non–mobile-responsive website that didn’t reflect their professional reputationLack of detailed service pages, FAQ, and testimonial sections to build client confidenceNo client inquiry or onboarding forms, leading to missed leads and communication gapsLow search visibility for local accounting keywords in Sydney and surrounding areasWeak brand consistency and underperforming page speed hurting user experience

What Makes Our Process Different

We streamline the entire process, delivering a professional, accessible solution that's ready to attract and convert from day one.

Explore Our Services

Website Design & Development

Branding & Visual Identity

Custom Onboarding Form Integration

SEO & Google Business Optimisation

Copywriting & FAQ Development

Social Media Strategy & Content Creation

Performance & Speed Optimisation

Project Goals

Modernise Brand & Website

Revamp the entire online presence with a clean, trustworthy, and mobile-first design.

Increase Client Inquiries

Integrate interactive onboarding forms and clear CTAs to help users reach out easily.

Strengthen Local SEO & Authority

Improve search visibility across Sydney and other Australian regions through structured metadata and Google Business optimisation.

Build Long-Term Credibility

Add testimonials, FAQs, and helpful blog content to position Grow Accounting as a trusted financial partner.

Our Strategy

Our Solution

Solution Phase 1

Completely redesigned the website with a polished and professional layout that aligns with the financial industry

Solution Phase 2

Developed six custom onboarding forms for individuals, companies, trusts, partnerships, SMSFs, and charities simplifying client intake and boosting conversions

Solution Phase 3

Crafted service-specific copywriting with clear explanations of offerings and transparent CTAs

Solution Phase 4

Optimised site performance and responsiveness for flawless viewing on all devices

Solution Phase 5

Implemented SEO strategies, Google Business listing enhancements, and structured data for better local discoverability

Solution Phase 6

Designed new social media templates and ongoing blog content to improve engagement and drive referral traffic

Core Technologies & Services

We select the best tools for the job, focusing on modern, scalable, and secure technologies to build solutions that perform and last.

web development

branding

copywriting

seo

performance optimization

google business

social media

Results & Impact

The new platform delivered significant improvements in user engagement and operational efficiency, setting a new benchmark in the industry.

More Client Inquiries

Faster Website Performance

Improved Mobile Experience

Better Local Keyword Ranking

“The new website completely transformed how clients interact with us. The onboarding forms alone have saved us hours every week. Icon Global Digital understood exactly what we needed a modern, credible, and user-friendly platform that truly represents our firm.”