Beautymart.lk

How we helped a Sri Lankan skincare brand go global with a high-performing eCommerce store

About the Client and Project

Beautymart.lk is a fast-growing Sri Lankan skincare retailer offering dermatologist-approved global brands such as CeraVe, The Ordinary, and Neutrogena. As the brand gained traction in Sri Lanka’s competitive online market, their old website couldn’t keep up slow load times, outdated design, and limited payment options were restricting sales. They approached Icon Global Digital in Sydney to reimagine their store as a high-performing eCommerce experience built to international standards.

Industry

Retail

Business Model

Startup

Location

Sri Lanka

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Branding Guidelines

The Challenge

An outdated and slow Shopify website that weakened customer trust and limited conversionsCheckout friction and missing payment options, which caused abandoned cartsPoor mobile performance leading to drop-offs from Sri Lankan customers browsing on smartphonesLack of loyalty features or account systems to retain repeat buyersMinimal SEO optimisation, making it harder to compete against international skincare retailers

What Makes Our Process Different

We streamline the entire process, delivering a professional, accessible solution that's ready to attract and convert from day one.

Explore Our Services

Shopify Store Design & Development

Cross-Border eCommerce Optimisation

UI/UX for Beauty & Skincare Brands

Pay Later Payment Integration (MintPay, Payzy)

Conversion Rate Optimisation (CRO)

Mobile Performance Enhancement

SEO & Global Visibility Setup

Project Goals

Create a Premium Global Experience

Design a store that feels luxurious, trustworthy, and on par with leading international beauty retailers.

Streamline the Shopping & Checkout Journey

Implement a fast, friction-free checkout experience with multiple secure payment options.

Optimise for Mobile Performance

Ensure flawless functionality for Sri Lankan shoppers who primarily browse via smartphones.

Encourage Repeat Purchases

Add features like reordering, wishlists, and loyalty programs to increase customer retention.

Our Strategy

Our Solution

Solution Phase 1

Crafted a sleek, modern Shopify storefront that aligns with global beauty brand standards

Solution Phase 2

Enhanced site speed by 3x, creating a smooth experience even on slower Sri Lankan networks

Solution Phase 3

Integrated ‘Buy Now, Pay Later’ options through MintPay and Payzy, expanding local payment flexibility

Solution Phase 4

Developed a fully mobile-optimised experience that converts on any device

Solution Phase 5

Added reordering, wishlist, and loyalty flows to boost customer retention

Solution Phase 6

Implemented SEO-driven product pages and meta tags for improved visibility and search ranking

Core Technologies & Services

We select the best tools for the job, focusing on modern, scalable, and secure technologies to build solutions that perform and last.

platform development

web development

performance optimization

Results & Impact

The new platform delivered significant improvements in user engagement and operational efficiency, setting a new benchmark in the industry.

Repeat Purchases Increased

Faster Page Load Speeds

Mobile Checkout Completion

Organic Traffic Growth

“Partnering with Icon Global Digital from Sydney was one of our best decisions. Their team understood exactly what we wanted a store that feels premium, loads fast, and builds trust. The new website has taken our brand to the next level and helped us reach more customers across Sri Lanka and beyond.”