Abi Villas

Revamped a luxury villa brand into a high-performing digital experience for global travellers

About the Client and Project

Abi Villas is a boutique villa rental and resort management brand offering exclusive stays across Sri Lanka’s coastal and highland regions. Although their villas were known for elegance and hospitality, their old website didn’t live up to the same luxury standard. With slow load times, outdated visuals, and poor mobile usability, the platform failed to capture the attention of international guests seeking premium holiday experiences.

Industry

Hospitality

Business Model

Startup

Location

Sri Lanka

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The Challenge

Outdated and cluttered website design that didn’t reflect the brand’s luxury appealSlow page speeds and technical issues that affected search ranking and user trustLack of mobile responsiveness, causing high bounce rates among mobile visitorsNo streamlined booking process or clear calls-to-action for inquiriesWeak SEO performance and limited global visibility in travel searches

What Makes Our Process Different

We streamline the entire process, delivering a professional, accessible solution that's ready to attract and convert from day one.

Explore Our Services

Luxury Website Design & Development

Booking Form Integration & Automation

SEO for Travel & Hospitality

Mobile-First UI/UX Design

Performance Optimisation

Content Strategy & Copywriting

Project Goals

Redefine the Digital Experience

Design a visually captivating, mobile-optimised website that reflects the elegance and serenity of Abi Villas’ properties.

Improve Conversion & Bookings

Integrate easy-to-use inquiry and booking forms that encourage guests to reserve directly online.

Enhance Global Visibility

Implement SEO and structured content to reach international travellers and travel agencies.

Boost Speed & Performance

Optimise the site for faster loading, improved UX, and a flawless browsing experience across devices.

Our Strategy

Our Solution

Solution Phase 1

Crafted a modern, luxury-inspired UI/UX featuring immersive imagery, elegant typography, and intuitive navigation

Solution Phase 2

Developed a fully responsive website optimised for mobile and tablet viewing across international markets

Solution Phase 3

Integrated custom booking and inquiry forms for seamless reservation management

Solution Phase 4

Implemented comprehensive SEO strategy targeting global travel and Sri Lankan tourism keywords

Solution Phase 5

Enhanced content with compelling storytelling, local experiences, and high-converting copywriting

Solution Phase 6

Optimised website speed through CDN integration, lightweight assets, and clean code architecture

Core Technologies & Services

We select the best tools for the job, focusing on modern, scalable, and secure technologies to build solutions that perform and last.

web development

ui ux

seo

performance optimization

Results & Impact

The new platform delivered significant improvements in user engagement and operational efficiency, setting a new benchmark in the industry.

Higher Booking Inquiries

Improved Page Speed

Mobile Engagement Growth

International Visibility

“Our villas finally have the online presence they deserve. The new website is elegant, fast, and effortless to use. Guests now book directly through the site, and our inquiries from international travellers have grown noticeably. Icon Global Digital exceeded our expectations in every way.”